What is Branding?
Creating your brand helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Examples of excellent branding are big players like; McDonalds, Pepsi etc. When you see their logo, you instantly know what companies they are and what their business is. You want to create a cohesive and consistent message for your brand as you grow your business.
A Branding package is a collection of digital, printed, or physical resources used to create a uniform image of a brand. It consists of separate branded items united with the same style and ideas.
Branding creates a unified message for all the channels of your business.
Why Is Branding Important?
Your brand is the face of your business. It will help customers identify with who you are and what you do. You want your message to the consumer to be consistent, so they remember who you are. Branding is what sets you apart from your competition.
There are many ways you use your brand in your business such as marketing, merchandise, logo, letterhead, business cards, social media, and your website. All these elements work together as your very own professional profile.
Not all branding packages are the same.
Often, I see branding packages that are full of items you pay for but will never use. I create my packages differently than most, they are all customizable to meet your individual needs. I work directly with you to ensure I bring YOUR vision to life.
We start with a questionnaire and phone call so I can get a feel of your vision. I may ask you to create a Pinterest inspiration board so I can see what you are drawn to. This process will help me to get clear on what you are looking for. With the message clear, I am able to produce items for you with little to no revisions.
Branding Services offered
Logo Package - $299
Includes:
Two initial unique professional custom logo concepts to choose from with two revisions. Each additional revision is $25.
Final logo files for both web and print:
Scalable, vector files: You will receive an .ai(source file) and .eps file for your finalized logo concept
Vector PDF file: excellent for printing
One high resolution .JPG logo file with a white background You will receive this file in CMYK (for printing purposes) and RGB (for internet use)
One high resolution .PNG logo file with no background
HD animated logo videos, several to choose from
Final logo files in three different versions:
Full-color logo (main version)
Black and White logo
Grayscale/watermark logo
Small version of your logo to use as a favicon or icon
Branding Color Palette & Font Guide
Your brand colors listed with RGB, CMYK, and Hex codes so you can be sure to keep your brand consistent for all printing, graphic and web design
Business Card Print Package - $99
Includes:
Double Sided Business Card
Letterhead Stationery in Microsoft Word
I will create your busines card and stationary letterhead and provide you will high resolution print files in a variety of formats to ensure you meet any printer’s request that you may work with. If you have a specific size in mind other than the usual 3.5” X 2”, I am happy to create it for you. One revision included. Each additional revision is $15.
Social Media Package (6 images) – $199
Includes:
4 social media post
1 Canva template
1 Social media cover or website banner graphic
I will create 4 Social Media Images/post, you choose the platforms, that reflect your brand and brand colors. I will create one social media template for you in Canva so you can easy change the elements as you need to. One cover image or website banner, you choose the platform. One revision included. Each additional revision is $15.
Print on Demand Products Design - $199
Includes:
5 high resolutions images sized perfectly for your project
Website Design Basic Package - $499
Includes:
Four Pages; Home, About, Contact and Privacy Policy
Website Design Commerce Package - $599
Includes:
Same as Basic Package plus includes online store with up to five products
Website Add on Services:
Transfer or forward of a domain - $15
Each additional page - $49
Basic Search Engine Optimization (SEO)- $99
Subscription and pop up sign up - $20
Blog Set up - $49
Convert email list - $29
Connect outside email service- $29
Automated welcome email (with a free offer option)- $29
Email nurturing sequence - $99
Store, each additional item - $10
Both website packages include instructional videos,
showing you how to manage your site so you
will be able to make any changes in the future!
Bundle and Save!
Petite Branding package with basic website build – $949
Includes:
Logo Package
Business Card Print Package
Social Media Package (6 images)
Website Design Basic Package
Super Brand Build Package - $ 1449
Includes:
Everything included in the basic package plus all the website add on options including 3 additional store items if needed.